Google Ads and Pay Per Click: What are they and why you should use them?

Let’s get straight to business today with GOOGLE ADS!

Have you ever noticed that some Google results on the very top of the search results page have a subtle yellow background? That’s because they are payment positions called ‘Sponsored Links’. They are one of the several online ways to promote your business, and arguably one of the best because provided your keywords have been selected carefully, you can be at the top of the list. Think about this: if you want to find something, the first thing that you do is type a couple of words into the Google search bar. Google occupies more two-thirds of the search engine market so being on the first page of a Google search makes all the difference to your success, because you can reach people when they are actively looking for your product or service.

The AdWords cost-per-click pricing is cheap and easy to control, because you only pay when people click on your ad. Unlike more traditional adverts; you can measure its results highly accurately, easily amend it and only pay when a prospect clicks on your advert, rather than being charged on page impressions. There are two main categories of Pay per click (PPC) campaigns: keyword and content match. The first category involves the display of advertisements on search engine results pages, the second one, instead, involves the display of advertisements on publisher websites, newsletters and e-mails.

Why you should open a Google AdWords account?

– You can promote your business specifically to your prospective customers.
– You can save money (it’s very cheap), in comparison to traditional advertising.
– You can manage it easily.
– As a customer of the Made Simple Group you are entitled to a FREE £30 Google advertising AdWords voucher.